We know that the transformative power of story-sharing can impact and even change someone else’s future. Our new campaign, The Hope Share, gives hope to those suffering, and inspires others to keep working on their recovery. It’s a community of support, love and compassion, empowered by those who courageously share their stories and break the silence.
Starting this week, The Hope Share – which has already received over 500 story contributions and counting – will be featured on five of the most prominent, digital billboards in Times Square, including NASDAQ and Reuters. This is the first time a nonprofit working on a health issue has that type of major media market exposure, at no cost.
We would like to thank J. Walter Thompson, our pro-bono agency who created the amazing work for The Hope Share; Horizon Media, who secured the donated ad space; director Jess Gonchor and production companies Hungry Man Productions, Sarofsky Corp, BlueRock NY and Ballistic. All of these groups joined together for a heartwarming act of volunteerism to help us spread the word about this one-of-a-kind campaign.
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The Hope Share Comes to Times Square (click photo to enlarge)
The Hope Share Comes to Times Square (click photo to enlarge)
Published
January 2013