Survey Says U.S. Adults Support Restricting Alcopops

In a new national survey, a majority of adult respondents said alcopops contribute to underage drinking and want the flavored alcoholic beverages to carry warning labels, HealthDay News reported April 6.

The C.S. Mott Children’s Hospital National Poll on Children’s Health surveyed 2,100 adults age 21 and older. Fifty-two percent of respondents said that alcopops definitely or probably encourage underage drinking, with 92 percent strongly supporting the use of warning labels on alcopops.

The researchers also reported that 84 percent of survey respondents supported a ban on alcopop advertising on youth websites, 80 percent supported a ban on alcopop advertising in youth magazines, and a majority supported alcopop advertising bans on billboards, prime-time television, and sponsorship in college sporting events.

“There is a lot of action in state legislatures regarding alcopops or flavored alcoholic beverages” said poll director Matthew Davis. “Many states are considering legislation and some have enacted legislation to limit advertising and otherwise change how alcopops are presented to the public.”