Students Invited to Participate in “Big Bowl Vote 2012”

Middle- and high-school students are invited to participate in an informal national survey to help measure the impact of alcohol advertising that runs during the Super Bowl.

The Drug-Free Action Alliance (DFAA) is calling for young people from across the country to participate in the “Big Bowl Vote 2012” on Monday, February 6, the day after the Super Bowl. The survey is intended to gauge which commercials the students remember and prefer, and to help students more thoughtfully evaluate alcohol advertising.

Last year, more than 35,000 middle and high school students in 42 states participated in the DFAA Big Bowl Vote 2011, which once again revealed the youth appeal of alcohol advertising. The group says the more youth are exposed to alcohol in advertising, the more likely they are to consume alcohol underage.

Given Monday morning following the Super Bowl, the DFAA Big Bowl Vote consists of a two-question student questionnaire about what advertisements they remember seeing and which commercial was their favorite.

DFAA will collect and summarize the data, and participants will receive the results several days later. The information can be used to educate parents, students, lawmakers and the media about the effects of alcohol advertising on youth.

This year, DFAA will encourage students to tweet about their impressions of the commercials, during and after the game.