Juul Wants Employers and Insurers to Use Its Products to Help Workers Quit Smoking

Juul is proposing that employers and insurance companies use its e-cigarettes to help workers quit smoking, CNBC reports.

The company has hired a former executive of Cardinal Health to lead the new program. The executive, Douglas Roberts, told CNBC that Juul is planning to design a program to help smokers switch from regular cigarettes to e-cigarettes. He noted Juul’s device has not been evaluated as a smoking cessation tool, and cannot market itself as one.

In November, Juul announced it would stop selling most of its flavored e-cigarette pods in retail stores. The company said it would also shut down its social media accounts. The company made its announcement in the face of increasing government pressure and a public outcry over teenage vaping.